It is said that only a business downturn, there is no downturn in business. In the global context of economic crisis, many Chinese furniture exporters in the domestic market stirred up 'an export domestic' over Taiwan. Recently, the reporter learned from Colliers International Furniture Hong Kong, Shilin Household Square store learned that the Nanjing market has a lot of 'an export domestic' and furniture.
Export enterprises have a fatal weakness
For a long time, many of our furniture companies concentrate on exports, as export orders a large quantity of simple, much easier than with the domestic market, but without the need to brand management, product development, etc. to invest too much money, you get a higher profits. However, Nanjing Furniture Industry Association Secretary-General Xu Lin, said the export furniture industry there are also a fatal weakness. 'They open up the international market, over-reliance on buyers, not have their own sales network and its own brand. Even the product of intellectual property rights belong to buyers, its fate was completely controlled buyers among enterprises mainly rely on low-cost competition for customers. 'Over the years, China's export furniture industry has been a good market returns, long-term business and also let them ignore the good times, the' basics 'practice,' product positioning, market positioning, brand building is much less the ability to not say, even the establishment of the terminal do not have the ability to store images. '
It is understood that since 2003, with U.S. exports to China of the room since the combination of anti-dumping products, furniture industry had no peace. Shenzhen furniture exports in 2007 dropped into the four, since December 2007 has been, 'the first town of Chinese furniture exports' Dalingshan Town, Dongguan, a daily average of two businesses should close down.
Fought in the domestic need to learn more
In order to survive, many export enterprises began shifting the focus to the domestic market. Colliers International Furniture relevant person in charge of Hong Kong Dragon Boat Festival to present their promotional activities, said, 'this event is to highlight some of the enterprises to participate in the domestic export sector. 'Shilin Household Furniture Merchants Square, manager Tu Li Bing said that this year 51, the first time they introduced an export turn domestic furniture brand, the brand is currently operating well.
XU Chang-Lin said: 'The sooner simultaneously inside and outside the enterprise, the sooner the living conditions improved. 'He also pointed out that the domestic market, export enterprises should recognize the serious nature of regional differences, some strength is not enough strong companies can start to proceed with local regional markets, and then enter the other different types of market. 'In material costs, labor costs, marketing costs increased, and overwhelming circumstances, the appearance and function upgrade is to improve the best way to value-added products. '
Despite the export difficulties, but only the overall trend of the world furniture market in China's overall demand for furniture will not have much change. 'Previously, 100 percent of exports into domestic and foreign enterprises should try, in fact, 100% of domestic companies should also slightly change, to grow bolder move towards the international market. '
Exports is not necessarily a good everything
Reporter in the market, found that a lot of 'an export domestic' furniture are claim to be 'high quality products, affordable prices,' then the furniture business is really like talking about it please?
Tu Li-Bing said: 'export of furniture will face more stringent checks, but does not mean that our domestic market, the furniture quality is not as these exports of furniture. European and American countries in general environmental protection requirements on the plate to reach E0 level, our country is E1 grade, there are some countries may not yet reached this standard, if we have to say that the export of furniture in the domestic products of good quality, it can only be explained by a number specialized furniture exports to Europe and the United States. '
As for the switch to domestic furniture export price advantage, industry experts said is not universal. 'At present, the factory shop dealers would provide some subsidies, but other costs, they Zhizuo not much difference between the domestic brands. In general is based on a single piece of furniture exports in the form of supply, and the majority of the domestic market are based on suites of furniture in the brands to sell, they can not blindly regardless of the production and sale of a lot. '
Xu Chang-Lin reminded consumers to purchase 'an export domestic' furniture, you will not be engaged in business flowery rhetoric of the halo his head, or should a product description and testing, according to reports.
