CCTV, the Chinese media as a platform for high ground, has been a number of company CEOs, size, brand eyeing objects. Once your brand "on the CCTV," advertising, that will be shaping the brand image and product sales surge quick sign! Kind of logic is also in-depth company CEOs from the heart at home, for example: actually home to 59 million on Yuan won the 2009 CCTV-set, two sets of prime-time advertising a strong brand; "on the CCTV," to advertise the home business is not well looked at, and are the industry's first-line brands, such as EMC, Europe camp, Kin-wai, dynasty, Hui Da Fuk a long time. In the CCTV to do a high advertising investment, really will bring enormous business opportunities for it? "Pong" on the CCTV that the "biggest names" cost houses? Who calculated the "cost of life" mean?
Once the phenomenon occurs, there will always be action. By the end of May by the House actually join forces with the China Central Television's "The 2009 High-level Seminar home industry brand strategy" in Medinah Asia Center, attracted EMC, World Friends Boloni, Europe factions, Kin-wai, dynasty, Hu Yaobang more love, Wrigley, a long-fu, Marco Polo, home line benefit over other brands and marketing boss heads went to the site, so that "life cost" chiefs may be clearer than anyone else.
Surprise, House, President Lin Wang Peng: CCTV is the best option
Home to 59 million yuan actually won the 2009 CCTV-set, two sets of prime-time advertising a strong brand, seems to have tasted the sweetness, but still the House, President Lin Wang Peng publicly stated: "first-class
The enterprises are in the best advertising media platform, CCTV is the best choice. "In this regard, Lin Wang friends the reasons put forward are: to the CCTV advertising, brand image can be quickly and widely before passing on to consumers the same time, highlights the House of actually leading position in the industry.
Xie Yue Rong, chairman of Wrigley Bathroom: There is still very confused
Bath, said Yue Rong Hsieh, chairman of Wrigley after Wrigley had CCTV hot file section "exchange space" has been put on, but many of our competitors have been among the late delivery, greatly reduced the effect of Wrigley's advertising to find a suitable communication platform is very easy. Bang-Ching also said that two years, Kin-wai has been invested in CCTV, advertising effects are good, next year, Jianwei planning to invest a billion dollars of advertising CCTV, but the choice of what time, what kind of advertising creativity, is still very much confused.
Boloni president of Tsai Ming: Select the communications program is the most important
Tsai Ming-Bolloni president, said 30 million yuan to enterprises in terms of advertising costs is a great a number, but CCTV could be a drop in the ocean, done well is fallen on barren ground, not taking a bubble child. Therefore, how to select communication programs, has been that they think about.
On CCTV: playing with fire burning properly anti-body
Reference to "the CCTV," "S, Wang Qin pool" and "Confucian family wine" compared to the two wine brands are not familiar with everyone. They have spared no expense to the CCTV advertising, pre-indeed played no small effect, its sales by leaps and bounds, can be said that the achievements of their CCTV, but could not keep up with the latter part of the development of CCTV has become a two major the brand's "grave-diggers." For the home industry, after you have a macro-resistant, sun and other brands Rhine to seize tens of millions of CCTV advertisement "Standard King", and now these two brands have disappeared from the mainstream Brands.
Whether "on the CCTV" It depends on the strength so as not to lose money they lose lives
Can not be denied: The maximum range of coverage, show the brand strength of domestic enterprises to CCTV advertising in mind. However, in order to "Pong," the biggest names on the CCTV, but Costly inputs, for small and medium enterprises, or the mechanism is not perfect, development lags behind the business is not desirable, then the equivalent of taking life when the cost! "On CCTV" Can you give domestic enterprises the opportunity to earn more money, depending on whether the enterprises themselves have such a great platform for the use of CCTV's real power! "on CCTV", please think twice.
